We are Pelican Foods, a dynamic team shaping the future of food branding. With deep expertise in the CPG space, we craft bold, strategic, and visually compelling brands that stand out—on shelves and in hearts. From emerging challengers to household names, we build food brands that are both disruptive and deeply relevant.

We are Pelican Foods, a dynamic team shaping the future of food branding. With deep expertise in the CPG space, we craft bold, strategic, and visually compelling brands that stand out—on shelves and in hearts. From emerging challengers to household names, we build food brands that are both disruptive and deeply relevant.

We are Pelican Foods, a dynamic team shaping the future of food branding. With deep expertise in the CPG space, we craft bold, strategic, and visually compelling brands that stand out—on shelves and in hearts. From emerging challengers to household names, we build food brands that are both disruptive and deeply relevant.

Our Core Values

Our Core Values

At Pelican, our values guide everything we do. We are:

RESTLESS

Never settling, always exploring new ways to disrupt and redefine food culture.

RESTLESS

Never settling, always exploring new ways to disrupt and redefine food culture.

RESTLESS

Never settling, always exploring new ways to disrupt and redefine food culture.

INTUITIVE

Balancing bold creativity with deep market and consumer understanding.

INTUITIVE

Balancing bold creativity with deep market and consumer understanding.

INTUITIVE

Balancing bold creativity with deep market and consumer understanding.

MAGNETIC

Crafting brands and products that naturally draw people in and build lasting loyalty.

MAGNETIC

Crafting brands and products that naturally draw people in and build lasting loyalty.

MAGNETIC

Crafting brands and products that naturally draw people in and build lasting loyalty.

IMPACTFUL

Designing with purpose, making every bite and every brand moment meaningful.

IMPACTFUL

Designing with purpose, making every bite and every brand moment meaningful.

IMPACTFUL

Designing with purpose, making every bite and every brand moment meaningful.

What Sets Us Apart?

What Sets Us Apart?

We Are Redefining the Future of Food

We Are Redefining the Future of Food

Challenger Mentality

We don’t just follow trends; we question, refine, and reinvent them to create something truly distinct.

Strategic Disruption

We strike the perfect balance between standing out and fitting in—crafting brands that feel fresh, yet deeply resonate with audiences.

Design-Led Thinking

From packaging to product experience, every detail is intentional, immersive, and built to sell.

Collaborative Ingenuity

We blend creativity, strategy, and industry expertise, working closely with partners to craft food brands that are both visionary and market-ready.

Future-Forward Innovation

We don’t just create for today; we build for what’s next, ensuring longevity and cultural relevance.

Challenger Mentality

We don’t just follow trends; we question, refine, and reinvent them to create something truly distinct.

Strategic Disruption

We strike the perfect balance between standing out and fitting in—crafting brands that feel fresh, yet deeply resonate with audiences.

Design-Led Thinking

From packaging to product experience, every detail is intentional, immersive, and built to sell.

Collaborative Ingenuity

We blend creativity, strategy, and industry expertise, working closely with partners to craft food brands that are both visionary and market-ready.

Future-Forward Innovation

We don’t just create for today; we build for what’s next, ensuring longevity and cultural relevance.

Challenger Mentality

We don’t just follow trends; we question, refine, and reinvent them to create something truly distinct.

Strategic Disruption

We strike the perfect balance between standing out and fitting in—crafting brands that feel fresh, yet deeply resonate with audiences.

Design-Led Thinking

From packaging to product experience, every detail is intentional, immersive, and built to sell.

Collaborative Ingenuity

We blend creativity, strategy, and industry expertise, working closely with partners to craft food brands that are both visionary and market-ready.

Future-Forward Innovation

We don’t just create for today; we build for what’s next, ensuring longevity and cultural relevance.